7 months ago by Classic Search
Research Sensory & Claims Substantiation
Job Description
- The position will be responsible for the consumer testing program and substantiation/defense of big impact, consumer-relevant product claims by interacting in a multidisciplinary business environment, providing a critical link between the R&D, Legal and marketing teams. The candidate will preferably have product research, statistics, sensory, and claims substantiation experience.
- Understanding cosmetic products' benefits, attributes, and key category drivers to make compelling and competitive claims across all personal care verticals.
- Good knowledge about various instrumental evaluation methodologies for claim substantiation purpose
- Ability to garner insights and inference out of technical documents like clinical reports and in vitro reports to substantiate claims technically.
- Conducting gap analysis to identify new unmet consumer needs and key opportunity spaces for spotting new product trends.
- Support in coordinating consumer studies - qualitative and quantitative research according to best practice guidelines—and helping to draw out clear and actionable insights and recommendations
- Knowledge of advance statistics is a must (eg: ANOVA, T Test), Hands on experience of working on SPSS, Mini Tabs, GraphPad Prism
- Review historical market, consumer, and sensory data to help identify opportunities for superior products and claims, providing the R&D and marketing teams with clear guidance on how to deliver these.
Classic Search
