KRA's:- 

1. Drive integrated marketing strategies for MPS offerings, across digital, print, and BTL channels.
2. Lead content marketing, paid media (SEM, SEO, social media), website management, and data-driven campaign performance analysis.
3. Execute marketing-led and product led growth initiatives, ensuring alignment with brand strategy and creating high-impact creative assets across platforms.
4. Collaborate with agency partners and leverage marketing tools to deliver optimized campaigns, monitor KPIs, and analyze performance.
5. Track competitive activities, industry trends, and category insights to inform strategies and deliver actionable reports.

Qualifications

Desired Qualifications & Experience

• MBA in Marketing / Communication / Branding field
• 5-6 years of Work Experience in Marketing in Digital B2B SaaS industry

1. Excellent ability to develop and execute against strategic integrated multichannel marketing plans
2. High Analytical skills to measure the ROI of campaigns 
3. Ability to analyse problems and opportunities, and systematically approach them to find solutions or make improvements